TLDR Founders · STRATEGIES & TACTICS

PRODUCT GROWTH MODEL GUIDE

plg.news5 min read

Summary from the TLDR Founders newsletter

Companies grow in four main ways: getting new users, keeping current ones, making money, and selling more to existing customers. This article explains how successful companies grow everyone's job, not just one team's work. It outlines five ways to grow, from letting the product sell itself to using sales teams. Rather than picking just one approach, the best companies build all these growth elements into their product from day one.