TRUST AS A BUSINESS MODEL

Summary from the TLDR Founders newsletter

Companies like Vanguard and Costco succeed by charging less than they could. This article shows how customers stay longer and tell friends more when companies don't maximize prices. Using data from a Stanford-MIT study, it explains why this works especially well for businesses that need lots of happy customers. The data suggests that deliberately leaving money on the table often leads to stronger growth through loyalty and referrals.