5 BEHAVIORAL CUES FOR CREATING CONTENT THAT SHIFTS PERSPECTIVES AND DRIVES ACTION

Summary from the TLDR Marketing newsletter

Great content focuses on transforming the reader's perspective instead of simply conveying information. There are several behavioral cues that can be leveraged to do this effectively, including mirroring the audience's language to articulate their needs, using side-by-side comparisons to show what is at stake if they don't act, and using unexpected data, an unusual analogy, or an interesting story.