IS META BRINGING BACK THE ACTIVITY FEED?

Summary from the TLDR Marketing newsletter

Meta's recent Instagram updates reflect a shift back toward social connections and fundamentals. The introduction of Edits, a video-editing feature positioned as a CapCut alternative, aims to streamline creator workflows and capitalize on TikTok's uncertain US future. Changes like bringing back friend-based activity in Reels and testing vertical profile grids suggest a renewed focus on meaningful engagement. These updates hint at a strategy to blend transparency, community building, and creative collaboration.