BLUESKY, X ROLL OUT TIKTOK-STYLE VERTICAL VIDEO FEEDS

Summary from the TLDR Marketing newsletter

Rivals X, Bluesky, and Instagram have introduced features to capitalize on the uncertainty surrounding TikTok. X launched a US-only vertical video feed with casting and minimization options, while Bluesky debuted a customizable "Trending Videos" feed with swipe and pause functionality. Instagram added a tall grid for vertical media and announced a video-editing app called Edits to attract content creators. These moves highlight how platforms are prioritizing video-centric features to compete for TikTok's audience.