SUPER BOWL 2025: 8 CHARTS TO PREPARE FOR THE ULTIMATE SHOWDOWN

Summary from the TLDR Marketing newsletter

Super Bowl spending and viewership hit $17.4B in consumer spending and over 123M viewers last year. Food and beverages dominated sales, offering D2C brands prime opportunities to tie campaigns to game-day excitement. Audiences increasingly value watching the commercials, with 42% tuning in specifically for the ads, which have become a cultural highlight. Ad revenue reached $650M, with 30-second spots costing $7M. Millennials remain the top viewers, but cross-generational appeal allows brands to target broader audiences.