HOW TO TIME YOUR PRODUCT LAUNCH FOR MAXIMUM SUCCESS

Summary from the TLDR Marketing newsletter

Out of over 30,000 products launched annually, 95% fail due to poor timing. Research shows there are four timing scenarios based on firm coordination and stakeholder readiness. Antagonistic Timing, where both coordination and readiness are low, usually leads to failure due to misaligned product expectations. Synergistic Timing, with high coordination and readiness, maximizes chances of success. Flexible Timing occurs when stakeholders are ready, but firms lack coordination, requiring swift action to meet demand. Lastly, Inflexible Timing happens when firms are well-prepared but must invest heavily in educating and building trust among resistant stakeholders.