NO CALLS

Summary from the TLDR Web Dev newsletter

The creator of Keygen implemented a "no calls" policy to avoid the time and stress of sales calls. When aiming for larger clients, they initially tried sales calls but found them ineffective and resumed their "no calls" approach, surprisingly closing an enterprise sale via email communication. Sales calls weren't really needed after addressing potential client concerns (understanding the product, usage, pricing, and trust) through clear messaging, readily available pricing, great documentation, and focusing on security.