DRIPPING WITH CHARACTER: 27B CRAFTS A PUNCHY BRAND WORLD FOR POP-UP RESTAURANT KOKORO AMSTERDAM

Summary from the TLDR Design newsletter

27b created a unique brand identity for Kokoro, a Japanese pop-up restaurant in Amsterdam, that avoided cultural clichés through hand-drawn typography, textured illustrations, and a reusable pink menu sleeve. The design emphasizes authenticity, innovation, and sustainability, with custom merchandise featuring subtle branding elements.