HOW TO MAKE YOUR PRODUCT IDEA GO VIRAL INSIDE YOUR COMPANY: LESSONS FROM FIGMA SLIDES

Summary from the TLDR Founders newsletter

Figma Slides, launched in beta at Config 2024, emerged from a grassroots initiative spurred by users repurposing Figma's design tool for presentations. Mihika Kapoor, the founding PM, leveraged internal enthusiasm with strategic storytelling, viral moments, and innovative pitches to win executive backing and push the product forward. Her approach, including using humor and creating internal buzz, turned skeptics into advocates, demonstrating the power of vision-driven and engaging product development.