WHAT IS NEEDS-BASED SEGMENTATION?

Summary from the TLDR Marketing newsletter

Needs-based segmentation divides audiences by their core desires and problems rather than broad criteria like age or location, making ads more relevant. Examples in the article include Target's sensory-friendly clothing line and Fenty Beauty's inclusive makeup range, which tailored products to very specific consumer needs. This approach strengthens customer loyalty and drives higher marketing ROI via better targeting.