CES WAS A GIANT EXERCISE IN AI GASLIGHTING

Summary from the TLDR Marketing newsletter

AI branding dominated this year's CES, often masking a lack of meaningful innovation. Many products repackaged existing features as AI, from “smart” remotes to laptops with basic chat-based settings. Smart glasses and AI PCs promised more but delivered limited practical applications. Amid the AI hype, genuine hardware advancements stood out, including Samsung's cutting-edge display technology and improved laptops with better battery life.