PATRIOTISM IS OUT OF STYLE, AT LEAST WHEN IT COMES TO LOGO DESIGN

Summary from the TLDR Design newsletter

The use of U.S.-shaped logos has declined by 88% since the 1960s, with brands also moving away from terms like ‘American' in their trademarks. This trend suggests that emphasizing national reach is no longer a significant business differentiator. Instead, there's a growing emphasis on local pride, with increased use of area codes and state outlines in branding to appeal to consumers seeking small-batch, locally sourced products.