HOW TOP REVIEWERS SKEW ONLINE RATINGS

Summary from the TLDR Marketing newsletter

Experienced reviewers are consistently more critical when rating high-quality products, with 98% of these products receiving lower scores than expected based on the average reviewer. A study analyzing millions of ratings found this bias results from stricter standards among knowledgeable users, distorting average scores. When analyzing customer reviews, it is important to adjust for reviewer strictness to create more accurate evaluations.