HOW TO USE LINKEDIN NEWSLETTERS: A GUIDE FOR BUSINESSES

Summary from the TLDR Marketing newsletter

LinkedIn has over 1 billion users, but fewer than 100,000 active newsletters, which creates a somewhat low-competition channel. Built-in tools help distribute content through email, notifications, and the newsfeed, allowing marketers to maximize visibility and engagement without starting from zero. Strategies such as publishing content directly from personal profiles or company pages, maintaining optimal frequency (weekly to monthly for profiles, more frequently for company pages), and using LinkedIn's profile features and cross-platform promotions can help grow the subscriber list and enhance brand visibility.