INSIDE NETFLIX'S HUGE EXPERIENTIAL MARKETING CAMPAIGN FOR 'SQUID GAME'

Summary from the TLDR Marketing newsletter

Squid Game season 2 success, with 68 million views in just three days, was driven by Netflix's extensive experiential marketing, which included events across 25 countries and six continents. Highlights included the Paris "Red Light, Green Light" game, a 4.56K run in Los Angeles, and "Squid Game: The Experience" in NYC, all designed to immerse fans in the show's dystopian world. The campaign's global reach and interactive elements reignited audience excitement and established a new standard for entertainment marketing.