COLD EMAIL ISN'T REALLY DEAD

Summary from the TLDR Founders newsletter

The data paints a clear picture: even the best cold outbound agencies achieve just a 0.09% email-to-meeting conversion rate. Rather than focusing on channels like cold email, companies should think in terms of buyer journeys - making prospects aware of problems, educating them until they're ready, and being top-of-mind when they decide to buy.