FROM FLOCK TO FASHION: SERVICEPLAN TEAMS UP WITH HEY TO BRAND LGBTQ+ INITIATIVE RAINBOW WOOL

Summary from the TLDR Design newsletter

The Rainbow Wool initiative, created by Serviceplan and farmer Michael Stücke, uses wool from gay rams to craft fashion statements supporting LGBTQ+ rights. Collaborating with design studio Hey, the brand features a unique logo, vibrant patches, and profits donated to charities supporting queer communities, promoting diversity and solidarity.