HITTING OKRS VS DOING YOUR JOB

Summary from the TLDR Web Dev newsletter

In software engineering, OKRs often redundantly reflect the product roadmap and fail to communicate new initiatives or changes in focus. In marketing, OKRs highlight specific campaigns and targets for a given quarter, complementing rather than duplicating ongoing work. The difference is from the nature of the work: engineering involves continuous product development, while marketing executes more project-based campaigns. Engineering teams could learn something from marketing teams when setting OKRs.