TLDR Design · MISCELLANEOUS

COMPLETE WITH A COFFEE-SIPPING MASCOT, HAPPYCENTRO BREWS A BRAND WORLD FOR MUI COFFEE ROASTERY

the-brandidentity.com3 min read

Summary from the TLDR Design newsletter

MUI Coffee Roastery partnered with Happycentro to refresh its identity with a mascot inspired by Italian brands, a custom wordmark, and packaging highlighting the origins and roasting process. The design, which features a rich red color scheme, celebrates the brand's coffee mastery and Japanese heritage.