HOW WE BOOKED 58 MEETINGS PER MONTH WITH GOOGLE ADS

Summary from the TLDR Founders newsletter

Unify's journey to scaling Google Ads revealed that meaningful insights only emerged after committing to five-figure monthly spending, with the company's Growth Lead dedicating hours daily to campaign optimization. The counterintuitive discovery that broad keyword targeting refined by negative keywords outperformed precise targeting shifted Unify's reach from prospects who knew what they wanted to those who needed its solution but hadn't realized it. The payoff came through in the numbers: after optimizing for demo bookings rather than vanity metrics, Unify saw meetings increase 2.5x while cutting customer acquisition costs by 70%.