COMPLETE WITH A COFFEE-SIPPING MASCOT, HAPPYCENTRO BREWS A BRAND WORLD FOR MUI COFFEE ROASTERY

Summary from the TLDR Design newsletter

MUI Coffee Roastery from Kawasaki City, Japan, collaborated with Italian design studio Happycentro to create a refreshed brand identity featuring a custom mascot inspired by the shop owner, Mr. Osawa, and a wordmark incorporating coffee-themed elements. The design includes vibrant red tones, illustrated all-paper packaging, and color-coded labels that highlight the origins and craftsmanship of each coffee.