NFL TEAMS WITH BETCHES MEDIA TO GROW VIEWERSHIP AMONG WOMEN

Summary from the TLDR Marketing newsletter

The NFL partnered with Betches Media to attract more millennial and Gen Z women fans, with content launching at the 2025 Pro Bowl Games. Women made up nearly half of the 2024 Super Bowl's viewers - a record increase in female viewership. TV ads during women's sports saw double-digit effectiveness gains from 2022 to 2023, and the WNBA Finals had its highest viewership in 25 years at 3.3 million. The NFL partnership aligns with growing marketer interest in women's sports as a key advertising channel.