2024'S MOST OVERHYPED MARKETING TRENDS, ACCORDING TO CMOS

Summary from the TLDR Marketing newsletter

Performance marketing metrics like ROAS are facing criticism for overstated effectiveness, according to CMOs. Outdated influencer strategies and inauthentic celebrity endorsements were also mentioned as failing to build audience trust. Lastly, AI-generated creative and identity-based ad tech were also flagged as overhyped trends in 2024.