WHY CUTTING ADVERTISING HAS DEEP, LONG-LASTING COSTS TO BRANDS

Summary from the TLDR Marketing newsletter

Cutting advertising budgets can have long-term impacts, with one retailer losing two-thirds of its revenue and 43% of holiday sales. OptiMine's research shows that reducing spend damages brand awareness, making it harder and costlier to regain customer trust. Longer-term channels like TV and radio often face cuts despite their critical role in driving top of the funnel volume.