DON'T REINVENT USER PROFILING DURING ONBOARDING. THIS IS WHAT IT SHOULD LOOK LIKE

Summary from the TLDR Product newsletter

Effective user profiling using first-party data is crucial for tailoring product experiences, optimizing activation rates, and ensuring personalized engagement, especially in B2B contexts. By following a structured onboarding process - focusing on user intent, company details, team invitations, and use cases - you can minimize drop-offs, enhance data quality, and uncover valuable insights for growth, segmentation, and product development.