10 THINGS WE LOVED IN TRADE SHOWS IN 2024

Summary from the TLDR Marketing newsletter

Trade shows in 2024 spotlighted innovation through AI activations, such as Google's photo engagements at CES and Binary Exchange's digital artwork at Money20/20. Transparent LED screens transformed booths into visual spectacles without obstructing views, as seen with Monster Energy's translucent header. Meanwhile, sustainability stood out with reusable solutions like Coca-Cola's r.Cups and Panasonic's plant-based materials at CES.