MICHAEL MAUER ON TWO DECADES AT THE HELM OF PORSCHE'S DESIGN

Summary from the TLDR Design newsletter

Michael Mauer has shaped Porsche's design for over twenty years, overseeing iconic models like the 911 and pioneering innovations such as the Taycan. His leadership blends tradition and boldness, delivering groundbreaking cars while respecting Porsche's heritage. Reflecting on evolving technologies like AI, Mauer emphasizes the irreplaceable human touch in car design.