TEENS, SOCIAL MEDIA, AND TECHNOLOGY 2024

Summary from the TLDR Marketing newsletter

YouTube remains the most popular platform for teens. 73% use it daily, followed by TikTok at 60%. Instagram and Snapchat also rank highly, while Facebook use has significantly dropped from 71% to 32%. Teen girls are 24% more likely than boys to use TikTok constantly, while boys are 18% more likely to favor YouTube.