NEW BRANDING FOR PROBIOTIC DRINK CELEBRATES MOTHERS EVERYWHERE

Summary from the TLDR Design newsletter

Agua de Madre, a low-sugar water kefir drink rich in live cultures, has been rebranded by adam&eveDDB with vibrant colors, nostalgic typefaces, and playful elements to reflect its lively taste and retro feel. The redesign, a collaboration between founder Nicola Hart and creative director Chris Chapman, honors the brand's nurturing spirit and supports its community-focused mission.