HOW 7 BRANDS BROKE THROUGH ON TIKTOK IN 2024

Summary from the TLDR Marketing newsletter

In 2024, some brands shifted from creating one-off viral moments on TikTok to developing long-term, consistent strategies that built audiences. Nutter Butter's success illustrates this approach, with a viral and unique campaign rooted in storytelling that grew from niche interest to widespread appeal. By leveraging cultural trends and creating engaging content, brands like Bratz, LOEWE, and Lululemon also tapped into TikTok's ecosystem to engage their audiences with a differentiated approach.