7 PSYCHOLOGICAL DRIVERS OF REFERRAL BEHAVIOR TO ACCELERATE B2B GROWTH

Summary from the TLDR Founders newsletter

To create successful B2B SaaS referral programs, you must understand the psychological drivers of referral behavior. Effective programs cater to "transactional referrers" motivated by tangible rewards while also considering the social capital they spend by referring. Meaningful rewards, thoughtful design, and A/B testing are key to aligning incentives with user motivations. Cello shares proprietary data and research on best practices to drive sustainable referral growth.