WHAT I PLAN TO SPEND MORE MONEY ON NEXT YEAR

Summary from the TLDR Marketing newsletter

The Head of Growth at Default plans to focus on influencers, creative campaigns, and premium content instead of heavy ad spending. Influencer programs will carefully select creators to drive pipeline growth, while creative "drops," like branded giveaways and experiential marketing, aim to engage prospects. High-quality content remains a top priority, serving as the foundation for all marketing efforts.