GIGAPAY: PAYMENT DELAYS HAMPER INFLUENCER MARKETING GROWTH

Summary from the TLDR Marketing newsletter

Performance-based compensation now accounts for 49.6% of influencer payments, reflecting a shift from traditional flat-rate payments, which make up 24.1%. Payment delays, often up to 30 days for international creators, and complex tax compliance are major barriers to this model's growth. Currency conversion fees and fluctuating exchange rates further reduce earnings for creators. Delayed payments, which can stretch to 120 days for major brand partnerships, are driving creators away from certain platforms.