US BUSINESSES WILL LOSE $1B IN ONE MONTH IF TIKTOK IS BANNED, TIKTOK WARNS

Summary from the TLDR Marketing newsletter

TikTok estimates that a US ban could cause small businesses to lose over $1B in revenue and creators to lose $300M in earnings within a month. The platform claims a ban would also result in a 29% drop in its advertising revenue, following a potential loss of one-third of its US user base. TikTok is seeking a temporary injunction, arguing that enforcement of the law poses irreparable harm to its 170M American users.