YOUR B2B MARKETING WEBSITE IS AN EXTENSION OF YOUR PRODUCT, NOT JUST A PIECE OF BRANDING COLLATERAL

Summary from the TLDR Product newsletter

A marketing website should be treated as a core part of the product experience, particularly for product-led growth companies, focusing on optimizing conversions, user engagement, and integration with the customer journey. This requires strategic planning, dedicated resources like a website PM, and tracking metrics like acquisition targets and conversion rates while learning from e-commerce practices without misapplying their revenue-driven strategies.