"UNPRETENTIOUS" MOCHA MOUSSE NAMED PANTONE'S COLOR OF THE YEAR 2025

Summary from the TLDR Design newsletter

Pantone selects its annual Color of the Year by analyzing visual references and trends. This year's choice, Mocha Mousse, reflects a desire for a core neutral. The warm, chocolate-inspired hue aims to spark conversation about color's emotional impact, building on past selections like 2021's yellow and grey, chosen to reflect global uncertainty.