NEW RESEARCH: WE ANALYZED 332 MILLION QUERIES OVER 21 MONTHS TO UNCOVER NEVER-BEFORE-PUBLISHED DATA ON HOW PEOPLE USE GOOGLE

Summary from the TLDR Marketing newsletter

Google dominates the search landscape, holding over 90% of the global market share for 15 years and sending more than 60% of referring traffic to other sites. Data shows that queries with informational intent make up more than half of all searches, while commercial and transactional queries make up just 14.5% and 0.69%, respectively. These findings emphasize the importance of targeting searchers with commercial or transactional intent for the highest ROI, which requires precision in keyword optimization.