TLDR Design · MISCELLANEOUS

BUILT WITH HEART: FOR GOOD DESIGN LAB CREATES A TACTILE BRAND WORLD FOR HEARTFUL PACKED WITH WARMTH

the-brandidentity.com4 min read

Summary from the TLDR Design newsletter

Heartful, a short-term accommodation service, emphasizes community, inclusivity, and environmental impact through a warm, human-centered brand identity created by For Good Design Lab. The design features a heart icon of abstract shapes, custom typography, and hand-painted illustrations by Jackson Joyce, reflecting Heartful's focus on meaningful connections.