AUDI DITCHES FOUR-RING LOGO FOR CHINESE ELECTRIC CAR RANGE

Summary from the TLDR Design newsletter

Audi has launched a new Chinese EV brand in partnership with SAIC as part of a broader shift towards electric vehicles and simplified branding. Its logo features an all-caps AUDI wordmark. The brand targets younger, tech-savvy buyers with its minimalist, AI-enhanced designs. Its first model, the AUDI E concept, will debut in 2025.