WHAT'S AN ACTIVE USER?

Summary from the TLDR Product newsletter

Defining "active users" accurately is critical, as arbitrary definitions can mislead product and financial strategies. Strava determines active users by focusing on meaningful user engagement, segmenting active users into cohorts like NURR, CURR, and RRR, and tracking behaviors tied to retention. This allows for the creation of tailored strategies that enhance activation, engagement, and long-term growth.