TYPE AND LAYOUT DANCE TO THEIR OWN BEAT IN HYPERFOCUS' FLEXING AND SUBVERSIVE IDENTITY FOR IMAGINE

Summary from the TLDR Design newsletter

IMAGINE, a Berlin-based creative agency, specializes in brand storytelling through music. Its bold new identity was crafted by Hamburg's Hyperfocus studio. Inspired by magazines and DIY fanzines, the design blends contrasting fonts, retro 3D lettering, and adaptable shapes to reflect IMAGINE's rebellious, music-driven spirit.