PODCAST DISCOVERY STATS: HOW FOLKS FIND PODS & WHY THEY LISTEN

Summary from the TLDR Marketing newsletter

67% of respondents in a survey found discovering new podcasts easy, often using Spotify or Apple Podcasts, while 27% faced challenges. Listeners valued engaging descriptions, catchy episode titles, and consistent publishing schedules, with most preferring episodes lasting 15-60 minutes. 63% prioritized compelling content over high audio quality, tolerating average sound quality if the material was engaging.