WHY STORES STILL SPARK JOY AROUND THE HOLIDAYS

Summary from the TLDR Marketing newsletter

Foot traffic has returned to 2019 levels, with nearly half of holiday shoppers planning to visit stores this year for discovery, browsing, and unique experiences. Despite e-commerce growth, in-store shopping remains critical for gift discovery, as 60% of Gen Z shoppers prefer physical stores to find new gifts. Retailers like Macy's and Target are leveraging sensory experiences and holiday events to enhance the joy of shopping during the season.