HOW “BUY NOW, PAY LATER” IS CHANGING CONSUMER SPENDING

Summary from the TLDR Marketing newsletter

BNPL adoption increases purchase likelihood from 17% to 26% and boosts basket sizes by 10%, with effects lasting for six months. Financially constrained shoppers benefit most, increasing their basket sizes by 14%, compared to 3% for less constrained consumers. BNPL's appeal lies in making costs feel more manageable and trivial, driving sustained consumer spending.