GIMMICKY PRODUCT DISPLAYS BOOST SALES

Summary from the TLDR Marketing newsletter

Using creative and imaginative displays for products in physical stores can significantly increase sales. Research has found that novel arrangements, such as chocolates stacked in a cylinder or tissue boxes in a cone, can boost sales by 189.3% and ROI by 53.02%. Displays that align with a product's identity (e.g. energy drinks arranged as rockets) capture attention and improve customer perception of the product and brand. However, mismatched or visually unappealing designs can backfire, and the approach may not work well for planned purchases or fresh items. This strategy is most effective for impulse buys, like snacks and toiletries.