B2B NEWSLETTER MARKETING: HOW IT DIFFERS FROM EMAIL PROMOTIONS & WHAT BRANDS CAN LEARN FROM INDEPENDENT PRODUCERS

Summary from the TLDR Marketing newsletter

Unlike promotional emails, which focus on urgent calls to action, B2B newsletters should prioritize delivering value over time. Consistency is key, as newsletters build long-term ROI. Hire writers with journalistic backgrounds to prioritize audience needs over self-serving content. Content based on personal opinions and original data also drive higher engagement.