COGNITIVE BIASES IN UX DESIGN

Summary from the TLDR Design newsletter

Cognitive biases are mental shortcuts we use to simplify decision-making. Using these shortcuts can lead to errors. Understanding bias helps UX designers predict behaviors and improve user experiences. Examples of biases include negativity bias, peak-end rule, and anchoring bias. Biases influence memory, perceptions, and decisions. By recognizing these patterns, designers can create more intuitive, engaging, and effective interfaces.