AI HAS BEEN A BOON FOR MARKETING, BUT THE DARK SIDE OF USING ALGORITHMS TO SELL PRODUCTS AND BRANDS IS LITTLE STUDIED

Summary from the TLDR Marketing newsletter

AI's ethical risks are often overlooked. A review of 290 marketing studies found only 33 addressed AI's negative impacts, which include perpetuating stereotypes, spreading misinformation, and harming mental health through tools like beauty filters. These risks particularly affect vulnerable groups, such as young women. There is a need to study AI's ethical challenges to ensure its responsible use benefits all, not just large companies.