DEATH FROM LOST PMF

Summary from the TLDR Founders newsletter

PMF is not a one-time achievement but an ongoing process that companies must continually nurture to survive and thrive. The era of easy funding (ZIRP) allowed many businesses to mask weak PMF, but current market realities, including the AI platform shift, are exposing vulnerabilities. Companies must prioritize rebuilding and strengthening PMF, as losing it - coupled with poor management or misaligned priorities - can lead to failure, regardless of past success or available capital.